The Fender Jaguar

One of the most unique all time Fender Vintage Guitars is the Fender Jaguar. Some of its design roots can be attributed to the Fender Jazzmaster, but the Jaguar is a matchless instrument. It was released in the ‘60s as Fender’s top-of-the-line guitar. With a 24” maple neck and an aggressive-looking body, the Jaguar is one of Fender’s most stylish guitars to date.

Along with being stylish, this vintage guitar has some features that give it a unique sound, like its single-coil pickups. Like the Jazzmaster, the Jaguar features a floating tremolo arm system. Leo Fender designed this to be different from “synchronized tremolo” system of the Stratocaster. During tremolo use, the Jaguar’s bridge moves along with the strings. This conserves proper intonation and prevents the strings from binding. The 

Fender originally released the Jaguar in 1962. It was popular among surf guitarists throughout the ‘60s. Its ad campaign featured people on beaches in order to make it more appealing to the surf genre. One ad from 1965 shows a man actually riding a surf board while holding a Jaguar. The ad is captioned “You won’t part with yours either.” One ad also featured Carl Wilson of The Beach Boys. Despite this vigorous ad campaign, the guitar didn't do as well as its competitors in its early years, and was discontinued in 1975.

The vintage Jaguar’s popularity started to rise again in the late ‘70s and ‘80s. Tom Verlaine of Television is shown playing one on a 1978. The guitar’s unique sound and lack of mainstream popularity made it big among punk and indie rock artists. In the 1990s, the Jaguar became extremely popular again after being used by artists like Black Francis of The Pixies, John Frusciante of the Red Hot Chili Peppers, and Kurt Cobain of Nirvana.

Fender reissued the Jaguar in 1999 as part of its American Vintage Series. The reissue was an exact replica of the 1962 Jaguar. Since then, variations of the Jaguar have also been released, most of which have humbucker pickups, like the Fender Blacktop and the Jaguar HH. Fender also issued the Jaguar Bass, the Johnny Marr Signature Jaguar, and last year, the Kurt Cobain Signature Jaguar. Since the reissue, this vintage guitar has had a major comeback.